The following question was submitted by Victor Petroni, SVP Lending, First New England FCU and President, Mortgage Markets CUSO, LLC.
My question has nothing to do with the CU 1st mortgage penetration issue although I think it is a good one!
I am seeking out any credit unions that have been successful in attracting members to take out conventional 3/1 & 5/1 ARM's using discounted initial rates as the primary point of attraction? We have had little success marketing ARM's in the past and I'm hoping that someone out there in ACUMA credit union land has had some success and would be willing to share information concerning their target demographics, marketing message and internal speaking points for loan officers/originators.