Good day...
Welcome to the first of our ACUMA Blogs...ACUMA takes another big step in the world of Credit Union mortgage lending networking...
I would like to begin with the topic of CU Mortgage Loan Penetration Percentage. For as long as I can remember CUs measure our mortgage loan productivity based on market share. This percentage has been around 2% for many years and for the first time ever nearing 3%. My question...How relevant is this for our efforts?
I fear we may be placing too much emphasis on this relatively low percentage instead of viewing what really counts. By this I mean what is the mortgage loan penetration percentage for those Credit Unions committed to mortgage lending, those that do more than one or two loans each month? The answer to this question should prove quite interesting.
Based on our goal of 10% penetration by 2010 is it really fair to burden our math calculation by applying this to a total CU industry level? It make more sense to refine our view and measurement to focus on ONLY active mortgage lending CUs and see if they can reach at least a 10% penetration for their members. Actually you may already be there or very close. Please post or report your mortgage penetration percentage so we can have a feel for where active mortgage lending CUs stand. Next we will look at the steps and measures required to increase your market share with your existing members which we have discussed for many years. We will also include some strategies to address new business from Realtors and Builders!
Thanks in advance and I thank you for your time and contribution to our new ACUMA mortgage lending networking tool.
Sincerely,
Bob Dorsa